This is a common problem, and there is no easy way around it. How many times is your business described as easy, smart, effective, trusted, reliable? Seeing examples of people who have found success often inspires customers, and helps them believe that they can find success as well by signing up.
Your testimonial can still be specific. What a creative way to crowdsource more customer testimonials!
InBryan launched his flagship product, Get 10, Subscribers, but went above and beyond when interviewing previous customers: He filmed a documentary series. It can even add a little charm. Know someone who needs these tips? This page is a creative and thoughtful way of sharing customer testimonials.
She loves all things digital, learning about nutrition, running, traveling, and cooking. Great places to test customer testimonial placement include: On your homepage above the fold. To get hired, you also need to overcome objections.
You can also learn more about crafting the perfect testimonial questionnaire on Copyblogger. Take the time to create a process that allows you to gather and make the most of them.